Pacifica pursues its distance selling strategy

Pacifica, a Crédit Agricole Assurances subsidiary, is developing its distance selling strategy for banking customers of the Crédit Agricole and LCL networks. The company is offering full online purchase capability for its new car insurance policy[1].

Pacifica's legal protection, health, life’s accidents and comprehensive home insurance[2] policies can already be purchased online. Now customers can sign up electronically for car insurance. And thanks to digital signature technology, online purchases are entirely paper-free.

Pacifica customers have always had access to a range of online services. For example, they can get quotes, view their policies, download insurance certificates, track social security repayments and subscribe to paperless healthcare statements[3].

Established in the 1990s, telephone sales are the other key aspect of Pacifica's distance selling strategy, enabling customers to purchase the full range of personal insurance policies. Taken together, online access and telephone sales have triggered some 200,000 new policy purchases since early 2010.

[1] This service is available through the LCL network and is being deployed throughout France via the Crédit Agricole Regional Banks.

[2] This service (with the exception of the legal protection policy) has been deployed throughout the LCL network and is currently being rolled out country-wide through the Crédit Agricole Regional Banks.

[3] These services are not available in the LCL network at present.