Axeria Vie and April Patrimoine now called Spirica and LifeSide Patrimoine

May 11 2011

Crédit Agricole Assurances is announcing name changes for its two new subsidiaries, Axeria Vie and April Patrimoine, acquired in late 2010. The companies will now be called Spirica and LifeSide Patrimoine respectively.

The new names, which fit with the Crédit Agricole Assurances brand universe, embody the transition stemming from the new ownership structure. They emphasise the two firms’ positioning as specialists in savings, life insurance and wealth management, while reflecting their shared values of innovation, expertise and quality of service:

  • Spirica is a life insurance company specialised in partnerships with large corporates (platforms and groupings of independent wealth managers or brokers, private banks, asset management companies, online specialists)
  • LifeSide Patrimoine is an open-architecture distribution platform for life insurance, retirement and employee savings schemes.

The new names also represent an opportunity for Crédit Agricole Assurances to affirm its strategic choices in terms of diversification on the life and savings insurance market and emphasise its determination to round out the range of products and services for specific segments such as high net worth individuals and online customers.

Commenting on the new names, Jérôme Grivet, CEO of Crédit Agricole Assurances and Predica said:

“The rebranding process, which is taking place less than six months after Crédit Agricole Assurances acquired these two life and savings insurance specialists, is an important milestone on the road to integrating Spirica and LifeSide Patrimoine into the Group. It reflects our interest in alternative distribution methods and innovative offerings in the life and savings insurance market, while sticking to the core of our model, namely bancassurance”.

Daniel Collignon, CEO of Spirica, and Marie-Anne Jacquier, CEO of LifeSide Patrimoine, said:

“The entry of our two companies in the Crédit Agricole Assurances Group is a great advantage for us as well as a tribute to the quality that we have been providing since 2007. Our Group membership will enable us to pursue our targets in terms of providing quality products and services to policyholders and partner distributors and help us achieve our goal of becoming the new benchmarks on our markets”.

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PR CAA-Spirica - LifeSide Patrimoine 11-05-11