Our vision and strategy
As the leading insurer in France, operating in 9 countries around the world, we carry an entrepreneurial, ambitious, and useful vision, up to the level of societal expectations and the major current challenges.
Faced with major transitions, our responsibility is clear: to anticipate, prevent, and repair in order to build a more resilient world and protect the future of our clients as well as that of future generations.
Our role as an insurer is evolving profoundly under the influence of multiple challenges:
- Climate
- Demographic
- Technological
- Geopolitical and macroeconomic.
Starting from a shared observation – a world that is changing rapidly and profoundly – we have developed an optimistic and mobilizing vision with the aim of accelerating our diversification and strengthening our European footprint. This vision, which is part of Crédit Agricole S.A.’s ACT 2028 strategic plan, is expressed through five ambitions:
- Become the reference insurer for all our clients
- Accelerate our diversification in France to confirm our leadership
- Amplify international development
- Establish ourselves as a key player in Prevention and contribute to anchoring in the territory
- Transform ourselves to gain efficiency and secure our customer promise

In the continuity of ACT 2028, Crédit Agricole Assurances has formalized its long-term commitments through our project Shape tomorrow. This project is a co-construction with our teams, partners, clients, and stakeholders. Shape tomorrow is the expression of our clarity and responsibility as the leading insurer in France. It is broken down into 4 structuring commitments, true principles of action to guide our transformation:


Putting our clients’ interests at the center of our priorities
We are committed, over the long term, to supporting each of our clients, protecting their loved ones and their property, and preparing their financial future.

Being a leading player in prevention
We design solutions aimed at meeting the evolving needs of our clients and contributing to a more resilient society.

Cultivating confidence and the desire to undertake
We make the collective a place of fulfillment, where diversity is a real asset.

Investing in the vitality of territories
We act as a sustainable partner to accelerate environmental and social transitions and promote the progress of our territories.