- 2 min
3 questions for Tancrède Neveu, assistant director of Plantons pour l’avenir
Created four years ago, Plantons pour l'avenir (PPLA – in English: Let’s Plant for the Future) is an endowment fund whose main aim is to speed up reforestation in France, in accordance with the National Forest and Wood Programme (PNFB) for 2016-2026. It is a non-profit organisation which draws on the expertise of a network of professionals involved in sustainable forest management on a daily basis.
What is your involvement with the CAA Group?
Tancrède Neveu, Assistant Director of Plantons pour L’Avenir : The Crédit Agricole Assurances Group (the leading insurer of forests in France) and several Regional Banks are supporting reforestation in France because they are convinced it has a positive impact on our country. Via our fund, we enable them, in the framework of their Corporate Social Responsibility (CSR) policy, to finance the reforestation of French forests. The key forest-related challenges address environmental concerns, of course, in addition to social issues (jobs in our regions, sustainable development, etc.) and economic considerations (production and use of wood, energy transition, etc.).
Sponsors such as Crédit Agricole Assurances enable us to envisage larger-scale actions and implement a sustainable reforestation strategy. Crédit Agricole Assurances’ support will allow for the reforestation of over 165 hectares of forest in France, thus neutralising the CO2 emissions generated by its activities in an entire year.
How does Plantons pour l'Avenir work?
T.N : It is financed by individual donations and corporate sponsoring initiatives within Corporate Social Responsibility policies. PPLA provides forest owners with funding for their reforestation and maintenance activities, in the form of an interest-free loan repaid over 30 years. In this way, their loan repayments ensure the financing of new (re)forestation schemes and the sustainability of the Fund.
Quels sont vos objectifs ?
T.N : Over 500,000 hectares of forests that are unproductive, poorly established or not adapted to climate change must be renewed in France over the next 10 years. This is essential if we want our forests and wood-based industries to keep contributing fully to climate change mitigation and to the ecological transition of our economy. As Assistant Director of Plantons pour l’Avenir, I would like to thank the Crédit Agricole Assurances Group on behalf of the owners and foresters who, thanks to its support, are able to replant and maintain their woodland areas. Let’s Plant for the Future together!