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La Médicale targets the hospital practitioners' market

As it launches its "La Médicale Hospi" personal risk policy, La Médicale, leader on the liberal health professionals' insurance market, is now clearly aiming to establish itself as a player on the hospital practitioners' market. Christophe Gibaud, recently appointed Sales and Development Manager at La Médicale, tells us what is behind this ambitious project.

La Médicale targets the hospital practitioners' market

Trying to break into a new market like that of the hospital practitioners, is it an ambitious challenge?

Establishing a presence on the hospital market is one of the major objectives of our new strategic plan for the period up to 2020. You have to remember that today 67% of young doctors work in hospitals before going on, in some cases, to choose a career in liberal medical practice. We are addressing 100,000 doctors who work only in hospitals or who have a mixed practice and almost 30,000 junior doctors.

How do you insure hospital doctors for personal risk?

First of all, we have made sure we are offering cover that is adapted to the doctors' different statuses throughout their professional careers.  Among the benefits of this new contract, we have included coverage of on-call duty, paid in the event of sick leave or disability, occupational disability cover and maternity leave cover…

And what about junior doctors?

La Médicale is very present with students and junior doctors throughout their studies and early careers. That's why we have paid particular attention to them. La Médicale Hospi offers them a wide choice of coverage at particularly competitive prices! We try to raise their awareness on certain themes, such as sick leave, disability, loss of autonomy and even death.

Are you ready to conquer this new market?

With La Médicale Hospi, La Médicale's network of insurance agents can now offer one of the most comprehensive and effective personal risk contracts on the market. Medical practice is changing: hospital practice alongside liberal practice is growing. La Médicale has taken stock of this changing situation, decided to adapt and is renewing and enriching its offer.

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